WeLive Latam is a brand of sustainable smart capsule homes that, with advanced dry construction technology and applied home automation promotes an urban, modern, and dynamic lifestyle: each home can be quickly installed and uninstalled, while also being set up in different terrains and natural settings thanks to its resistance and thermal insulation.
Our job was to advise the client on the best way to launch the product in Latin America: we helped them establish everything from the brand name to the positioning strategy. With the brand claim “We Live for Change,” the brand establishes its purpose, convinced that there is a way to live more freely, without sacrificing comfort and without damaging the planet’s resources along the way.
At the same time, the brand identity we developed sought to emphasize the quality of the offering, as this is a high-end product with a higher average price than other construction systems (such as traditional prefab houses), and part of the search for identity was to imbue the imagery of WeLive Latam with style and sophistication.
Working alongside our partners WMedia, another focus of the project was to give the brand a local/regional vibe by defining the selection of settings and interior design, as coming from an Asian manufacturer, we had to incorporate a style into the brand that Latin American buyers would be more familiar with and connect to.
