SKHAI is a Thai developer of high-end villas that has built up a strong reputation over time. The firm, which hopes to expand to places like Bali and other destinations with a high influx of holiday tourism and the capacity to be eligible as permanent residence spots for foreigners, found the need to strengthen its brand strategy, while professionalizing its visual identity and narrative to boost expansion into new markets and reaffirm its positioning in existing ones.
SKHAI integrates attractive key differentiation practices within the category, among them, the special attention paid to the location where to build the developments, its speed of construction and, at the same time, the possibility of customization by the hand of a staff of experts.
‘Thoughtfully designed, flawlessly built’ and ‘Live in paradise, experience excellence’ are just some of the brand claims we developed to strengthen the brand promise with a graphic system as ductile as timeless that allows the firm to master a corporate language with the addition of hues typical of the poetry of hospitality services, now translated to the world of real estate.
Our work included a preliminary study of the client’s communication and competitive environment, a restyling of the firm’s original logotype, as well as extensive development of specific communication artifacts, including social media strategy and execution, the redesign of SKHAI’s digital ecosystem, and many consulting and collaboration sessions with the marketing and commercial team.
