Frigorífico Las Piedras is a remarkable company in Uruguay not only because of its history, its production capacity and its capacity to generate employment in the country, but also because it represents the best of Uruguayan meat in the world, exporting to Europe, Asia and other continents.
At Nómade we were responsible for the complete redesign of the brand, which included an analysis of the brand’s current communication, a study of the competitive environment, and the attention to the goals established by the marketing and commercial department.
Thanks to this preliminary study and strong collaborative process with the client, we were able to make decisions to provide the brand a more competitive communication in the market, redesigning its institutional identity as well as its brand architecture, which includes four business verticals and future new products to be launched.
Under the creative trigger ‘The good old stuff’, our end-to-end branding approach included the relaunch of the brand and all its presentations, including the redesign of all product packaging for its different markets, the redesign of the institutional website, the development of new communication asssets for the B2B commercial activity, and a total reshape of the social media strategy, which also included its day-to-day management.
We show you some of this development that we have been working on for almost two years.
