Our client, Frigorífico Las Piedras, entrusted us with developing the visual design and communication strategy for its new flagship product: a 100% Angus beef burger, free of additives, positioned to highlight its key selling point: being the only natural burger in Uruguay’s frozen food sector.
We set the tagline “the single-ingredient burger” to portrait the creative direction and highlight the product’s natural qualities. What is that “single ingredient”? Uruguay’s most award-winning beef.
The project involved designing the packaging, overseeing the printing process to ensure the packaging was delivered on time and in the right format, and launching the burger capsule across offline and online channels, including influencer scouting and management. Check out some of the work we’ve done and continue to do!
