For this project, we immersed ourselves in the competitive high-fidelity speaker market to highlight the unique essence of Rizzi, a Uruguayan brand with global aspirations. The brand concept emphasizes the brilliant fusion of innovative sound technology and high-quality artisanal design.
The brand strategy is built on both rational and emotional aspects: on one hand, the engineering, technology, and design that allow the speakers to integrate seamlessly into any home to enjoy high-fi sound quality; on the other, a brand poetry aimed at forging a community of sound enthusiasts. Working closely with the client, we managed to build a brand that combines classic style elegance with a modern and contemporary touch.
We initiated the project by defining the brand’s pillars, constructing a solid structure based on values and a clear manifesto. To ensure alignment with global design standards, we redesigned Rizzi’s logo and structured the brand’s tone and voice, complementing them with multiple examples of brand claims and other narrative pieces. This allowed us to create a solid foundation for developing brand assets. From there, we designed a wide range of elements for a comprehensive launch of Rizzi, including offline pieces like branded merchandise, as well as digital ad campaigns, conceptual designs for their online store, and other materials.
