Working for institutions loaded with solvency, history, and a consolidated reputation is, all in all, a challenge. This was one of those cases: we joined the Club de Golf del Uruguay to strengthen its identity in the celebration of its 100 years of history.
This 39-hectare family club, located in the elegant Punta Carretas neighborhood of Montevideo, has seen generations grow up and is part of the history of many Uruguayans. That is why, for the redesign approach, we kept the club’s original values of prestige and tradition, reinforcing its position as a historic leader.
At the same time, we developed a special edition logo for the club’s centenary. We also updated its ID graphic system by providing tools aimed at improving and streamlining daily communication, helping to unify criteria in order to achieve greater alignment in cross-media communication. In addition, we developed a new website that vindicated the positioning of the club as a national emblem in favor of sport and well-being among friends and family.
