EmbodyWay is a movement school founded by Yassir Khrichef, a personal trainer, nutritionist, and entrepreneur in the fitness industry. With the promise of “cultivating an adaptable body through the practice of honest movement,” EmbodyWay sets aside rigid routines to inspire thousands of people around the world by thanks to its philosophy, approach, and guided support.
Mind-body connection, adaptable training, a set of three core methodologies, Yassir’s authentic personality, and the community he has built make EmbodyWay a true global movement that motivates and activates life through the practice of movement.
At Nómade, we worked directly with Yassir to redesign EmbodyWay’s identity, which has a strong online presence on Instagram and YouTube. Capturing the duality between the linear and the organic, performance and technique, and conciousness and exploration, we decided to build a lively identity that reflects a culture of movement and well-being.
We invite you to explore the resulting proposal, which distances EmbodyWay from traditional fitness visual codes and embraces the naturalness, honesty, and authenticity with which Yassir actively supports his community.
