‘Eat light, fly high’ is the promise with which we developed the brand identity for Verdenia, a fresh, delicious, and healthy food-to-go shop and restaurant located at Carrasco International Airport in Ciudad de la Costa, Uruguay.
We sought to capture a daytime, friendly, and deeply healthy imagery for the brand, in tune with the ‘green’ category. From the development of the logo to the overall art direction, we aimed to display closeness and optimism.
The development, however, took into account the pregnance and impact, seeking not to go unnoticed in the context of the airport to encourage on-site consumption.
