Uruguay’s Wine Map Featured in National Geographic

The itinerary we designed for wine lovers guided journalist Julia Buckley in discovering the very best of our wine industry. The result? A National Geographic feature that reaffirms the rise of Uruguay’s wine industry, solidifying its position in the region and beyond!

For some time now, Uruguay’s wine industry has been making a name for itself, forming a wine tourism triangle with Argentina and Chile—three must-visit destinations for wine enthusiasts.

At Nómade, we have a special passion for this industry—not just because we love the product, but because of the poetic storytelling that can be built around a beverage with 12,000 years of cultural heritage.

Our passion led us to become strategic partners in the development of the Uruguayan Wine Map—a meticulously designed and curated cartographic guide that maps out an extensive wine route featuring a wide variety of wineries and wine bars.

The attention to detail and the expert curation, done in collaboration with our partners, have earned international recognition, boosting Uruguay’s reputation as a top-tier wine destination.

Explore the Wine Map of Uruguay

Follow its Instagram profile and check out part of our work in managing its brand and social media presence.

This time, the Wine Map of Uruguay made its way to National Geographic, accompanying Julia Buckley on her adventure. A seasoned travel journalist, Buckley used the map to craft her itinerary, ultimately writing an article that promotes and showcases our wine industry, with Tannat as its emblematic grape—a true representation of Uruguay’s bold, rustic red wines.

“Now, Tannat is winning international awards, Uruguayan winemakers are making it onto the world’s top lists, and there’s a new tourist route—the Wine Map—that charts 95% of Uruguay’s boutique wineries. Since the country is small, you can use it to design a week-long road trip filled with history, landscapes, and, of course, wine.”

Julia Buckley, travel journalist

Uruguay’s wineries and wine bars see the growing appeal of rustic wine as a major opportunity for professionalization, positioning, and expansion.

The National Geographic article highlights and praises several wineries and wine bars featured on our map—including brands that we’ve built at Nómade to strengthen our clients’ businesses. Among them:

LUZ Culinary Wine Lodge – an exclusive retreat in José Ignacio
Sacromonte Wines – a stunning wine estate in the Sierra de Carapé
Solera José Ignacio – the iconic wine & tapas bar on the eastern coast

“A Feature That Opens Doors”

“We’re thrilled about the NatGeo article because this kind of recognition not only promotes and elevates the Wine Map but also opens the door for greater visibility of our destination (Punta del Este). We love the synergy we create with our clients and remain committed to expanding our work in this space.”

Sebastián Jorcin, CEO – Nómade Estudio

We invite you to check out the National Geographic article—preferably with a glass of wine in hand, while planning your next visit to Uruguay.

Cheers to Uruguayan wine and its bright future!