LUZ Culinary Wine Lodge is an inn full of charm, gastronomic delicacies, and homegrown wines. Located minutes away from the exclusive village of José Ignacio, the inn is the heart of the LUZ brand, a majestic place with a brutalist architectural style that opens onto 14 hectares of vineyards and olive groves.
Exclusivity, intimacy, and personalized service are the pillars that portray the LUZ way of living: from learning how to make a special dish with the chef or enjoying and learning the tricks of a master cocktail maker to exploring and working the land where LUZ’s wines are born, as autochthonous as original.
We worked on LUZ’s entire brand development: from the initial brand strategy for the inn, including the development of the brand identity, the design of commercial pieces, its website, and social media approach, to the development of packaging for LUZ wines and the creation of a spin-off brand called ‘NUR’ to pay tribute to and enjoy the best of local gastronomy and fusion food in emblematic settings.
