Cría Chaná is a family business with a long history of breeding and training polo horses. The brand began with Alejandro Urchipia (the father) breaking horses in Soriano, Uruguay and now his sons, Ignacio and Alejandro Jr., are now integral to Cría Chaná, contributing innovative ideas to sustain the brand and expand its international presence.
At Cría Chaná, horses are bred in open fields, receiving personalized care. They are Argentine Polo breed horses with unique bloodlines from renowned sources like ‘La Dolfina’ and ‘Cría Oriental’. The horses of Cría Chaná are elite, reaching a significant portion of the world, including Argentina, the USA, Spain, the UK, Ireland, and Switzerland.
At Nómade, we worked with the goal of enhancing the visual communication of the project and strengthening its brand strategy. Our contribution was to develop a proposal that authentically presents and represents Cría Chaná globally, enabling the founder to achieve new goals, such as the export of horse embryos.
