For several years now – and accelerated in post-pandemic times – the health and personal care industries have experienced exponential growth. In this context, in many emblematic Latin American cities, people take care of their holistic health: from sports practice to beauty care, new habits, and health prevention treatments count when it comes to achieving wellness.
La Clinique is a preventive medicine and rehabilitation center of excellence that, in a short time, managed to conquer the Punta del Este market thanks to the quality of its facilities, the cutting-edge equipment, and the availability of a multidisciplinary team of experts.
We worked on the launch of the business and created a professional image that defies the norms traditionally followed by the health sector.
The minimalist essence and the luminous visuals achieved with the art direction were the key supports to distinguish the project and play in favor of their positioning goals.
