Anastasio is a hotel and beach club located in José Ignacio, one of the gems of the Uruguayan Eastern scene, thanks to the beauty and calmness of its surroundings, its decompressed urban planning, and the exclusivity of the residential and holiday developments in the area.
Anastasio offers its visitors the right amount of glamour, tranquility, and active life, with special villas for adults and others suitable for families. Our challenge was to propose a restyling that would ensure brand alignment and, at the same time, raise the visual and communicational quality standards of the project.
We sought to capture the essence of the original brand, which recreates a dreamy, everyday vibe linked to the beach lifestyle. However, we challenged the brand tools to give the project more sophistication and harmony.
At the same time, we worked on designing and developing the project’s website, as well as a social media strategy—both key supports to contribute to the early commercial stages.
