Education, design, and technology came together in a social impact program starting in Uruguay and looking to expand across the region. Discover what we did and how we at Estudio Nómade have been working on the initiative.
What acelerIA is and what it is about
Since 2025 and after winning an open tender, we have been working on an initiative involving education, technology, and experience design alongside the Technological University of Uruguay (UTEC).
acelerIA is a program promoted by BIDLab and aims to empower those who need to adapt to the changes of the AI-mediated labor market, training and strengthening their skills in a conscious, reflective way applied to their immediate reality.
Under a hybrid model that involves digital assets (acelerIA platform) and support in face-to-face meetings (acelerIA circles), this program has a special focus on those who are in a situation of vulnerability regarding the displacement of tasks or work due to the adoption of AI.
acelerIA y su modelo de hibridez.
acelerIA and its hybrid model.
The central element of the platform is “Eria”, an educational assistant integrated into the system that accompanies learning in a personalized way. It adapts explanations, answers questions, and guides the path according to the context and progress of each participant. We, with the support of UTEC specialists, had the privilege of defining her personality and establishing her behavior.
Our role, in an environment of special collaboration
At Estudio Nómade, we are working on fronts of special relevance to achieve the incorporation of the program into the institutional and social environment: the product and the brand.
Across both dimensions, our performance involves an end-to-end approach ranging from strategy to implementation, naturally, in an environment where the element that binds it all together is collaboration.
UTEC directs the project and coordinates product development: we work on a daily basis and in permanent collaboration with the University, its members, and the involved teams handling the education and development domains. We do this using agile methodologies (SCRUM) with events and ceremonies that guarantee workflow and good communication.
Nuestro trabajo junto a UTEC compromete estrategia, diseño y narrativa.
A special launch at the hands of Uruguay’s Ministry of Tourism
En el mes de Mayo de 2026, en una conferencia de prensa en el Ministerio de Turismo de Uruguay, fuimos parte del lanzamiento oficial de acelerIA. Este organismo es el primer aliado estratégico de la iniciativa.
El despliegue del programa empezará por los departamentos de Lavalleja y Canelones. Mirá el lanzamiento de acelerIA acá.
Conferencia de prensa acelerIA, de la mano del Ministerio de Turismo de Uruguay.
Así, la primera edición de acelerIA se enfocará en IA aplicada al turismo e innovación en productos turísticos, priorizando la participación de mujeres y mayores de 45 años para brindarles una formación pensada para potenciar su empleabilidad en el sector.
El despliegue del programa empezará por los departamentos de Lavalleja y Canelones. Mirá el lanzamiento de acelerIA acá.
Prepared to scale, without losing suitability, utility, and context
Si bien el lanzamiento de acelerIA está direccionado en principio a la comunidad uruguaya, el programa tiene detrás un entendimiento y proyección de gran alcance, esperando nutrirse con datos respaldados y aportados por los gobiernos, entidades e instituciones de cada país que acelerIA busque o necesite acompañar.
This allows the program to ensure suitability, utility, and contextual accuracy, key variables for each participant to recognize their idiosyncrasy, culture, and, fundamentally, useful data to even make informed decisions that transform their immediate context for the better, whether it is their work performance, venture, or business.
A path to keep building
En este momento, estamos trabajando en configurar la estrategia de comunicación de acelerIA para empezar a edificar y robustecer su presencia pública.
A la vez, en materia de producto, estamos organizando junto a UTEC y la firma Tomorrow Media, encargada del desarrollo de la plataforma, pruebas con usuarios para medir la usabilidad y satisfacción de uso de la plataforma. Esto nos generará nuevos hallazgos y aprendizajes para optimizar la porción de producto construida y las funcionalidades pendientes en el backlog.
We especially thank the vision and leadership of Juan Marrero, director of the Digital Transformation Center at UTEC, and the unconditional support in the global project management by Verónica Cortés.
We will continue to work on the evolution of the platform and venture to increase the resonance of acelerIA in the public sphere.
Domains to associate:
Branding
Web
Industry to associate:
Institutions
