TALK is a company created to help individuals and organizations gain the confidence and skills they need to amplify their voice, enhancing their impact and own positioning.
With a special focus on developing communication, public speaking, and language skills, this Uruguayan brand embodies the experience and vision of its founder, María Angélica Aldecoa, and translates them into alternative coaching programs that connect with different client segments united by a common goal: helping each person or team rediscover their best selves, hone those strengths, and take them to the next level.
At Estudio Nómade, we developed the brand strategy to guide TALK’s positioning, equipping its owner with suggestions, guidelines, and best practices to run her own business while implementing branding as a key discipline.
With the promise “let your voice take you wherever you want to be,” we developed a warm, optimistic, and approachable visual identity for TALK, fully aligned with the style of its founder. As for the graphic system, we chose to use a conical shape to represent growth, development, and expansion, visualizing the core value that TALK delivers to its community.
