We worked alongside the Marketing and Sales team at Medicina Personalizada (MP), a leading private health insurance company in Uruguay.
Our work involved providing support on strategy, identity, and brand activation across specific media and platforms to strengthen MP’s business in Punta del Este. We defined the positioning, creative direction, and script execution under a brand story that adapts the brand to a city with an international vibe and its own communication codes when it comes to stimulating and promoting the consumption of all kinds of products and services.
We also put our know-how to work in Punta del Este, advising the MP team and its long-standing ad suppliers on a project that took shape in a cross-channel campaign to establish the brand at the service of its community throughout the year, covering all stages of the marketing funnel, including the design and communication of new benefits adapted to the Punta del Este lifestyle. Learn more about this work of full collaboration, coordination, and transdisciplinarity.
