The development of branding in the real estate sector is a crucial element in marketing projects and also impacts the daily lives of future residents. As in other industries, branding activities foster identification, connection, and attractiveness, enabling projects to differentiate themselves from competitors.
With the promise of “living the outside from the inside,” Eresma is an apartment building located in the heart of Montevideo, Uruguay. Its expansive terraces allow the units to seamlessly integrate the outdoors.
Our identity proposal highlights elements of nature, such as a color palette that honors the connection to the outdoors and emphasizes the green spaces that Eresma provides.
