Alma al Plato is a venture that delivers gourmet, healthy, high-quality food to customers’ homes. The brand allows customers to experience gourmet food without the need of becoming chefs or visiting expensive restaurants.
With the promise “We cook slow so you can serve fast,” Alma al Plato operates through a weekly delivery system and vacuum-packed packs to help consumers manage their eating schedules. These are individuals with limited time who often sacrifice healthy, tasty, and varied food to prioritize other personal responsibilities.
We managed the overall branding process, focusing particularly on the development of packaging and the project’s launch on social media. In terms of art direction, we aimed to create a friendly and light atmosphere, conveying a healthy, optimistic feeling that reaches into the home of each diner.
