At Estudio Nómade, every project begins with a process of inspiration and discovery, where we aim to capture and communicate the essence of a brand. In this article, we share our creative approach and how we tackle each challenge.
At first glance, Estudio Nómade might seem like a graphic design studio with a strong focus on the digital world. But in reality, it goes far beyond that—offering a deeper, more strategic approach where both the form of the message and the message itself emerge as the result of an intense and dynamic creative process, one that often surprises even the brands themselves.
Beyond Graphic Design: A Full-Spectrum Approach
Talking with Sebastián Jorcin, director of Estudio Nómade, is an experience in itself. His passion for his work and his involvement in an incredibly diverse range of industries provide unique insights into the rapid transformation of communication today.
“Our work isn’t just about inspiration—it’s a process of discovery.”
That’s why our specialty is developing brand identity, communicating with clarity, and bringing a project’s essence to life.
We craft strategic communication plans that allow businesses to define their future, specializing in branding development and creating smart, straightforward solutions.
This is how Estudio Nómade introduces itself on its website.
A Portfolio That Speaks Volumes
Our portfolio showcases work across a wide range of industries:
Tourism and hospitality, Gastronomy, Real estate, Education, Beverages, Architecture and finance.
Despite this diversity, one truth remains: the core of communication is always the same, no matter the industry.
At Estudio Nómade, we go beyond just shaping how brands present themselves. To authentically communicate a brand’s values, vision, and services, we need to truly understand them—the deeper, the better.
This understanding allows us to:
– Define and refine brand objectives
– Highlight untapped strengths
– Reassess and improve brand positioning
At the end of the day, creating a logo is important, but it’s just the final step in a much more in-depth strategic process.
AYD Magazine
Multidisciplinary Teams for High-Impact Solutions
This is why Sebastián Jorcin integrates multidisciplinary teams into Estudio Nómade, ensuring that each project is approached from the inside out. This high level of involvement often evolves into deep strategic consulting, helping brands not only solve immediate challenges but uncover new opportunities that emerge along the way.
Currently, Estudio Nómade operates with a core team but expands as needed, bringing in specialized talent for each project.
The Nómade Way
Our method follows a structured process:
– Brand research and analysis – We dive deep into the brand’s DNA to understand its positioning.
– Consulting phase – We define and refine the strategy based on market insights.
– Execution and design – Developing brand identity, websites, social media strategies, and paid media campaigns to position the brand effectively.
A Vision Refined Over 12 Years
With over 12 years of experience, Sebastián Jorcin has fine-tuned a unique methodology, allowing him to bridge the gap between physical and digital branding.
His background spans:
– Editorial design and traditional media
– Branding and identity creation
– Digital marketing and the evolution of virtual spaces
As the complexity of communication increases, social media and digital platforms continue to reshape the way brands interact with audiences. It’s here that Estudio Nómade stands out—offering a differentiated, market-driven perspective that brands genuinely value today.
Why We Work Project-Based
After years of experience, we’ve learned that our best work happens when we take on integrated projects, where the logo and tagline are just the result of a much deeper strategic process.
The breadth of industries we work with is part of what keeps us relevant, constantly evolving and refining our expertise.
Going Beyond the Surface
No matter how different each brand may seem, our method allows us to dig deep, revealing and maximizing the true potential of every project.
Modern communication demands more than just showcasing a product or service. It’s about:
– Finding the right message
– Crafting meaningful brand narratives
– Standing out in an oversaturated digital world
In today’s landscape, where messages overlap, compete, and often get lost, it’s more important than ever to be precise, strategic, and impactful.
This is what we do best.
Rooted in Experience, Focused on the Future
After leaving his hometown of Colonia, and spending time in Montevideo, Sebastián Jorcin settled in Punta del Este in 2008. Since then, he has been a consultant and advisor for leading brands and countless successful sustainability-focused businesses.
And the journey continues.
