Brand Strategy
We study the reality of your project to identify the key differentiation attributes and establish the right market positioning.
Brand Identity
We bring strategy to life by creating a comprehensive set of brand tools. We lay the foundation for your brand’s identity, allowing it to present itself publicly in a competitive and consistent manner.
Brand Activation
We translate identity into specific communication pieces and actions tailored to benefit your business.
The Nomad Way
Discover our own way of walking into every project.
Our Method summarizes our work process.
Onboarding
The Nómade Way begins with a conversation where we establish your needs and identify your key concerns.
Analysis & Opportunities
Depending on the terms agreed, we analyze your brand's position within the immediate competitive landscape or conduct a brief review of the category. The ultimate goal? To uncover opportunities that guide strategic decisions in positioning, design, and communication.
Strategy
We set guidelines to strengthen your positioning strategy with branding resources. We shape or optimize the conceptual basis of your brand (Brand Background).
Design
We build the visual and written narratives: from the logo design -or redesign-, the colors and imagery of your brand, to the voice guidelines that establish its way of speaking. We activate the brand identity on specific artworks.
Final Deliverables
We review everything and export the final documents and files: you will get not only the graphic assets but also the brand strategy delivery documents!