SERVICES

We help our clients to develop and strengthen their brand at key moments of their business, such as launches, diversification, reconfiguration or expansion.

AREAS OF ACTION

Brand Strategy

We study the reality of your project to identify the key differentiation attributes and establish the right market positioning.


We review your project paying special attention to its position in the market, recognizing opportunities and setting strategic guidelines.
  • + COMPETITIVE ANALYSIS
  • + OPPORTUNITIES FOR THE PRODUCT OR SERVICE
  • + STRATEGIC GUIDELINES

We define the brand’s strategic foundations (Brand Background) such as the positioning statement, brand pillars and the brand promise, among others.
  • + BRAND VALUE
  • + CREATIVE TRIGGER
  • + STYLE: BRAND VOICE AND TONE
  • + BRAND CLAIMS

Whether it's a new business, product or service, we develop a range of strategically picked brand names for you to choose from.
  • + DEVELOPMENT OF ALTERNATIVE BRAND NAMES
  • + AVAILABILITY REVIEW

Brand Identity

We bring strategy to life by creating a comprehensive set of brand tools. We lay the foundation for your brand’s identity, allowing it to present itself publicly in a competitive and consistent manner.


The brand mark is the minimum unit of your identity. Therefore, we pay special attention to the logo design process.
  • + BRAND MARK / LOGOTYPE MOODBOARD
  • + LOGO KIT DEVELOPMENT
  • + BRAND MARK / LOGOTYPE REDESIGN

We develop the brand tools to bring the brand’s identity to life: colors, typeface selection, images and composition. We develop design concepts for you to see how the identity ‘performs’ on concrete media.
  • + STYLE EXPLORATION AND MOODBOARD
  • + DEFINITION OF THE COLOR PALETTE
  • + SELECTION OF COMPLEMENTARY TYPOGRAPHIES
  • + TYPOLOGY OF IMAGES AND ASSOCIATED FORMS
  • + DEVELOPMENT OF CONCEPTUAL DESIGNS

We offer you a style guide that documents in detail not only the brand tools, but also its usage and the composition of your brand identity. Our purpose? To provide guidelines that allow other designers to grow your brand in the future with total coherence and consistency.
  • + BRAND GUIDELINES DEVELOPMENT AND DOCUMENTATION

Brand Activation

We translate identity into specific communication pieces and actions tailored to benefit your business.


OFFLINE

We create graphic and editorial pieces that strengthen the commercial connection between the brand and its audience, fulfilling both objective and emotional needs.
  • + CREATIVE WRITING: CONTENT AND NARRATIVE
  • + DESIGN OF BROCHURES / PITCH DECKS / BRIEFS
  • + MAGAZINE / CATALOGUE / BOOK DESIGN
  • + IDEATION, DIRECTION AND DEVELOPMENT OF ADVERTISING CAMPAIGNS

We specialize in designing packaging that capture and convey the essence of each product.
  • + LABELS
  • + WRAPPING
  • + BOXES AND CONTAINERS
  • + ASSISTANCE IN THE MANAGEMENT AND PREPARATION OF PRINTING FILES

We develop signage systems as well as guidelines for brand communication in venues, events and other on-site experiences.
  • + SIGNAGE
  • + ENVIRONMENTAL DESIGN
  • + COMMERCIAL & EVENT LAYOUT
ONLINE

We design and develop responsive and self-managed websites incorporating the brand’s storytelling and user experience tools. By using up-to-date technology and respecting current best practices, we enhance your online visibility and positioning.
  • + CONTENT AND NARRATIVE
  • + UX / UI DESIGN
  • + WEB & MOBILE DEVELOPMENT
  • + ONLINE POSITIONING

We develop social media strategies that ensure your brand’s expression over time. We channel your business goals into specific messages, campaigns, and concepts that are as rich as they are diverse. We can take care of day-to-day management or provide you with the tools and resources to manage your own channels. Additionally, we offer Paid Media services to boost your brand’s positioning on social platforms through sponsored content.
  • + SOCIAL MEDIA STRATEGY BOOKLET
  • + CONTENT CREATION / STORYTELLING
  • + SM MANAGEMENT
  • + OUTSOURCING
  • + CANVA ID SYSTEM
  • + PAID MEDIA

Social platforms demand audiovisual content to promote community engagement. At Nómade we are a team of creatives and designers who come into action to ensure high standards in specific fields such as photo & film, motion graphics and 3D rendering.
  • + FILMOGRAPHY
  • + PHOTOGRAPHY
  • + MOTION GRAPHICS
  • + 3D RENDERING
WORK PROCESS

The Nomad Way

Discover our own way of walking into every project.

OUR METHOD

Our Method summarizes our work process.

01.

Onboarding

The Nómade Way begins with a conversation where we establish your needs and identify your key concerns.

02.

Analysis & Opportunities

Depending on the terms agreed, we analyze your brand's position within the immediate competitive landscape or conduct a brief review of the category. The ultimate goal? To uncover opportunities that guide strategic decisions in positioning, design, and communication.

03.

Strategy

We set guidelines to strengthen your positioning strategy with branding resources. We shape or optimize the conceptual basis of your brand (Brand Background).

  • LIVE PRESENTATION & FEEDBACK
04.

Design

We build the visual and written narratives: from the logo design -or redesign-, the colors and imagery of your brand, to the voice guidelines that establish its way of speaking. We activate the brand identity on specific artworks.

  • LIVE PRESENTATION & FEEDBACK
05.

Final Deliverables

We review everything and export the final documents and files: you will get not only the graphic assets but also the brand strategy delivery documents!