Nomade Method – Brand Strategy

What do we mean when we talk about a service called “brand strategy”? Is it really worth paying for? In which situations and circumstances?

If you have more doubts than certainties about how to improve your business image by working with a branding agency, this article might help clear them up. Grab a mate or a coffee and enjoy the read.

Jeff Bezos, the entrepreneur behind the American company Amazon, once said: “Your brand is what people say about you when you’re not in the room.”

What does he mean? That a brand is, ultimately, the set of perceptions consumers have about your business—that is, what they think and say about you when they make purchasing decisions or when they recommend—or criticize—your business.

In fact, working on your business in “brand mode” also means preparing it to interact and be perceived in a specific way in the public sphere—where it comes into contact not only with consumers but also with other key players such as suppliers, potential partners, and even your own employees.

Clearly, your brand is not your logo—it’s much more than that.

It’s important, then, to be intentional about the image your brand aims to create in people’s minds. Behind this lies a very rational and methodical process that ultimately defines how your business should look and behave—not only to be considered by your customers, but also to stand out from the competition. This is where what we call “Brand Strategy” comes into play.

It’s that simple: if the structure of your venture, institution, or company already has an in-house Marketing and Communications department dedicated to establishing and guiding your brand strategy, then you probably don’t need to hire an external brand strategy service—since they’re already handling it. In that case, at Nómade we can connect with them and strengthen their work through design and the communication of concrete actions.

If this is not your case, and no one in your business is in charge of leading brand strategy, then it would be the perfect time to trust an agency—like us—to study your business reality. Our role is to provide you with a diagnosis that informs you about the current state of your brand, along with guidelines and best practices so that you yourself can run your business while adding a new dimension: Branding.

At Nómade, we focus on identifying and advising clients who need clear definitions before working on their brand’s visual identity and/or developing communication materials or other specific activities.

For those clients we identify as truly benefiting from having a defined brand strategy, we offer “Brand Strategy” services aimed at improving their current or future communication performance. Our strategists conduct a preliminary study to analyze the business from a communication perspective, profile consumers, and study competitors. From there, we identify possible courses of action to strengthen the public presentation of their products and services.

We adapt our Brand Strategy service to the specific interests of our clients, being able to integrate aspects such as the following:

We profile consumers and analyze competitors, and in some cases, we also study design, communication, and/or consumption trends specific to the industry in which your business operates.

You’ll gain insights into your own business in relation to the market context it operates in, as well as from the perspective of communication and brand image projection—that is, from its “brand dimension.”

The preliminary study is a diagnostic report that reveals opportunities to strategically shape how your brand represents your business. Its purpose is to establish the right conditions to capture the interest of potential customers, build loyalty among current ones, and stand out from the approaches and resources competitors use—ultimately emphasizing the differentiation of your product or service in the market.

We have a full arsenal of tools to bridge the gap between insights and the way your brand should present and behave publicly. We define elements such as brand pillars, voice and tone, manifesto, suggested brand phrases and promises, and even its positioning statement.

All these definitions help your brand express a unique character in its communication, supported by a clear strategic intent. At the same time, they give you the confidence of leading the project and making communication decisions backed by solid reasoning.

In cases where it is necessary—mainly when developing new brands—we also create the brand name, understood as the initial definition that enables the construction of the project’s identity, building the bridge between strategy and execution.

At Nómade, presenting the brand study and strategy is a moment as crucial as it is defining in the life of your project. That’s why our brand strategists will guide you by presenting the findings and decisions in a live session, where you’ll be able to interact and reflect together with them.

At the same time, during this stage, our art directors work alongside them to present you with possible graphic directions through which the strategy could be brought to life. This opens the path to the next stage: your brand identity—an identity deeply inspired by the strategy, designed to bring to the world a look that is as unique as it is aligned with your business goals.

Interested in working together? Here’s our contact so you can connect with our commercial team (: