Unique Brands for Urban Developments & Real Estate

At Nómade, we know that building strong, well-rounded brand strategies can boost promotion and accelerate sales for urban and real estate projects.

Our experience in the sector is what makes our clients in the real estate niche see us as true partners.

This trust is built almost instantly: all we need is a project where we can prove how much we care about understanding the unique aspects of each client’s business and transforming their needs and aspirations into concrete solutions that directly drive conversions.

For over 12 years, we’ve been shaping the branding of urban and real estate projects across South America and in key tourist capitals of the Río de la Plata region, particularly in Punta del Este.

This experience gives us in-depth knowledge of the market where our clients launch their projects, along with a relentless drive to make them stand out in a competitive landscape.

Over time, we’ve helped define and translate the positioning of exclusive real estate projects. Ready for a quick tour?

We conceptualized and developed the brand identity and media plan for this iconic Citrea Group development, positioning it as a luxury real estate gem in Manantiales, Uruguay.

The entire graphic and narrative system was built around the seamless connection between nature and design. This boutique project wasn’t just built in front of the Atlantic Ocean—it was inspired by it. In Océano Manantiales, landscape, art, and interior design come together in every detail.

Visit the website we created for Océano.
Check out its Instagram and see our branding and social media work.

We worked on defining the unique value of 21S, a Citrea Group development strategically located in Punta Carretas, one of Montevideo’s most exclusive neighborhoods.

Beyond highlighting its prime location, we focused on crafting and expressing a brand identity tailored to professionals, young couples, and singles looking to elevate their lifestyle with spacious, bright, fully equipped, and accessible units designed for an active urban rhythm.

Every graphic element and message was designed to reflect the comfort and optimism that investing in a 21S unit could bring to its future residents.

Visit the website we created for 21S.

Aura is a private residential community in the heart of Punta del Este, promising a full, family-centered way of life.

Nature and comfort were the two key attributes we emphasized in our visual and narrative approach, designed to connect with both future residents and investors.

This project wasn’t about economic convenience—it was about personal fulfillment through the right place to live.

The slogan we developed captures this idea with clarity and conviction:
“This is what living is all about.”

From a strategic perspective, Aura establishes itself as a benchmark for the Punta del Este lifestyle.

Visit the website we created for Aura.
Check out its Instagram and see our branding work.

Wave Brava is a boutique residential building located at Parada 6 on Playa Brava, Punta del Este.

Its prime location just meters from the ocean and an extensive list of amenities and services tailored to young, active individuals were the key aspects we highlighted in its visual identity and brand promise, ensuring the successful sale of its units.

The tower’s unique architecture, combined with its ocean wave-inspired design, finds its strongest expression in the Wave Brava brand identity—a graphic symbol that embodies its aspirational essence, supported by a 360° communication strategy.

Visit the website we created for Wave Brava.

Pueblo Coyote is a private residential community located in Manantiales, Punta del Este, on a five-hectare estate where the best of countryside and coastal living merge into a one-of-a-kind lifestyle.

The project offers turnkey homes, with the option to choose from designs by different architects—all adhering to a harmonious aesthetic and material selection that ensures Pueblo Coyote maintains its unique identity while respecting its natural surroundings.

Nature, tranquility, architectural uniqueness, and urban planning were the core concepts we brought to life in the brand identity strategy. Through a strong and cohesive visual presence, we developed a range of materials aimed at engaging future residents and investors.

Learn more about Pueblo Coyote.

The strategic location and functionality of this modern residential complex, situated in the heart of Montevideo, formed the foundation for a brand identity designed to feel accessible and appealing to both future residents and investors.

Eresma is positioned as a starting point for new beginnings, offering great investment potential while featuring spacious terraces with barbecues overlooking the city center. It strikes the perfect balance—providing the convenience of an urban location without sacrificing warmth and comfort.

Visit the website we created for Eresma.

At Nómade, we take pride in developing strategies tailored to our clients’ needs—so much so that we took on the challenge of guiding Grupo Costa, a Chilean real estate group, in its entry into the Uruguayan market.

As part of a comprehensive 360° strategic approach, we adapted our communication framework to connect with the local audience and support the sale of the group’s first real estate projects in Uruguay:
– A residential complex with a lush garden in San José de Carrasco
– A seaside development in Punta del Este, just steps from the beach

The timing of the project created an opportunity to craft a commercial name that aligned with both the group’s vision and market positioning. We combined:

“Carrasco” – a nod to the prestige of the area where the project is located
“Costa” – reinforcing the Grupo Costa brand in the Uruguayan real estate sector while also referencing the coastal location of the Montevideo project

Our approach to urban and real estate branding follows a fast-paced, results-driven process that focuses on a brand-building and strategic method tailored to this industry.

Some of the key elements we consider when developing real estate projects include:

A Well-Defined Brand—Visually & Conceptually

We start with in-depth conversations with our clients, analyze project documentation, and explore commercial challenges. From there, we craft a brand identity rooted in creative insights and strategic positioning, ensuring the project stands out in the market.

Strategic Storytelling:

Storytelling has always been a key pillar in the real estate sector, and at Nómade, we make sure it plays a central role in every project. We craft narratives that blend aspiration with rational decision-making, guiding potential buyers through their journey.

A project’s claim or slogan serves as the essence of its positioning, and when combined with a strong naming strategy, it creates an unbeatable formula for market impact.

Media Plan

Every project requires its own communication strategy, but we always take a holistic approach to media planning.

We develop high-quality marketing materials for both digital and print, along with tailored social media and web strategies to present each project in its fullest potential.

We want to be the partner you trust to drive the sales success of your next real estate project.

We’re a team passionate about design, branding, and communication—and we know that our expertise can give your project the lift it needs.

Let’s talk!